Beauty Trends to Look Forward to in 2021
According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry. More than any other category of consumer goods, the beauty industry is driven by trends. And the last few years has seen the emergence of many new trends – each promising to revolutionise the industry; organic, transparency, fitness and wellness. So how can a company know which direction to take – which trend to follow? The answer is to find a connection between a developing trend and an actual consumer need- something that is constantly changing as times change. Trends that can tap into an underlying consumer need develop to become mainstream. For brands trying to expand in the market, or even keep pace, choosing which trends to follow or adopt can be a real dilemma. Just as someone may ‘like’ a photo shared on Facebook, the same person will do the same on a favourite brand’s Instagram page without a second thought and there is very little difference between how people inter