Beauty Trends to Look Forward to in 2021

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 According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry.


More than any other category of consumer goods, the beauty industry is driven by trends. And the last few years has seen the emergence of many new trends – each promising to revolutionise the industry; organic, transparency, fitness and wellness.

So how can a company know which direction to take – which trend to follow?

The answer is to find a connection between a developing trend and an actual consumer need- something that is constantly changing as times change.

Trends that can tap into an underlying consumer need develop to become mainstream.

For brands trying to expand in the market, or even keep pace, choosing which trends to follow or adopt can be a real dilemma.

Just as someone may ‘like’ a photo shared on Facebook, the same person will do the same on a favourite brand’s Instagram page without a second thought and there is very little difference between how people interact with friends or brands.


Therefore, it’s not surprising that the online spending on beauty products has grown faster than almost any other packaged goods category. In the US, almost one in three dollars spent on beauty products is spent online; in Europe online beauty retailers reportedly get 50% of their business from online devices.


But there is still room for development as consumers increasingly use mobiles for beauty advice and to research new products. Although fragrance, hand and body lotion currently generate the greatest share of online sales, there is still considerable room for growth for hair care and hair colouring.

Consumer needs remain fundamentally the same even if new technology influences the way they seek to fulfil those needs and the pathway to brand building remains the same; create a product that fulfils a consumer need, then leverage the available technology to deliver a solution and scale up while still remaining authentic.

Transparency, flexibility and authenticity while staying relevant will be the markers of the brands who succeed.


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